KONKANI READERSHIP – PROMOTION MOVEMENT SCHEME
- At present, Konkani books are being published in large
numbers through assistance from the government, semi – government and non –
governmental institutions. Konkani books are published every year. Books in
Devnagri, Romi, Kannada and Malayalam script in a large number and it is
increasing in geometrical progression.
- The Konkani medium / subject is being taught and studied
right from the pre-primary to the post-graduation levels. The new generation
is showing greater awareness towards Konkani and is getting attracted through
the Konkani daily ‘Sunaparant’ and various cultural, linguistic, literary and
educational activities organized numerous institutions. On this backdrop, it
is heartening to note that a happy mentality is getting generated towards
habit of reading Konkani books and periodicals with greater generation toward
habit of reading Konkani books and periodicals with greater enthusiasm. In the
circumstances, it becomes necessary that books of Konkani literature be easily
and readily available nearby to the enhanced readership.
- At present, Konkani Bhasha Mandal at Margao and Goa
Konkani Akademi at Panjim have Konkani books sale counters where, on the
average, books worth Rs. 4000/- to 5000/- are sold every month. It is also
experienced that Konkani books get sold in considerable numbers during Konkani
literary meets, conferences and culture functions. It may thus be easily
guessed that a growing mentality of reading books in Konkani is ready, if the
reading material is readily available.
- Keeping in view the new trend and taking due advantage
of the changed attitude of readers towards Konkani, the Goa Konkani Akademi,
with the objective of strengthening the Konkani readership promotion movement
has devised a scheme which is as follows:-
One/two such sale counters to be stated in every taluka of Goa
There are ‘Konkani Seva Kendra’s in almost every taluka of Goa. These are
to be involved in this scheme and it is intended to proceed with their
These Konkani centers have been active in their respective areas; hence
this will facilitate the ready availability of the necessary men – power and
The managers and workers of these centers have been persons who had been
actively involved in the Konkani Movement all long. This fact shall go a long
way, in imbibing and cultivating the Konkani reading to a large extent.
- These book sale centres shall get, with 50% commission,
Goa Konkani Akademi’s own publications and also those published under its
various financial assistance schemes and available with it.
- Initially, in order to encourage the sale of book, the
Akademi shall deliver the book on its own at these centers. Later, after
assessing the response, this facility of delivery may not be continued.
- The books shall be given to these centres or credit. The
accounting regarding purchase and sale (i.e. the turnover) will be done after
every three – month period.
- The infrastructure expenditure for establishing the sale
counters (Rupees ten thousand approximately, for every center) shall be borne
by the Akademi makes by selling books at its office counter in Panaji. For the
present this infrastructural facility shall be given to these sale centers on
- The person who looks after the affairs the affaires of
sale at these centers shall be paid some remuneration and it will be met by
the center concerned through the amount it receives by way of commission from
the Akademi. The quantum of the remuneration may be in the form of a
stipulated fixed sum or on commission basis.
- The scheme is to be implemented in the form of
Exhibition cum Sale of Konkani books
- The sale centres are free to sell Konkani books
published by any other publisher apart from selling Akademi’s publications.
- This scheme which is being envisaged initially as
incentive for sale of Konkani books shall later be carried forward on a profit
– no loss basis and finally on profit making basis.